rubber duck co. — Noelani Fishman

Rubber Duck Co.
a lifestyle brand that raises awareness to the refugee crisis and brings people to action, both through the promotional campaign and clothing

Nonprofit Design
Lifestyle Design
Protest Design
Social Media Campaign
Motion Design

Brief:
Design a lifestyle brand with a mission

Problem:
People aren’t actively brought to action by the current methods of refugee organizations. How can we empower people to take action against the refugee crisis?

Solutions:
• Designed the Rubber Duck Co with a mission to bring awareness to the refugee and migrant crisis
• Created a series calls to action through postcards and videos to engage the public in the ongoing refugee crisis
• Used a fashion brand to create an ongoing conversation through branding and advertisments
• Used the motifs of the waves and the rubber duck to create varied yet consistent branding

Campaign Advertisment ︎︎︎

Why the rubber duck?

The rubber duck was chosen as a motif because of its ties as a transient protest symbol in many countries. The duck as an animal represents emotion and water energy, helping navigate intuition and intention. The rubber duck has been blown up recently in the US and in China, used to represent democracy. In China, it’s been used to protest tanks and other weaponization, and in Brazil, the symbol is used to protest the corrupt administration of President Dilma Rousseff. Here, the symbol is co-opted to represent a wider group of people, one whose voice is often washed away.

Campaign Video Using Audio from the US-Mexico Border︎︎︎

The RDC or Rubber Duck Co’s voice is edgy, artsy, and bold. It stands out from different brands that call you to action through their dynamic graphics, overlays, and strong symbolism. The postcard collection gives the public not only a chance to interact with the brand but also mail their local politian about their feelings of people being forced apart at the border and the ongoing refugee crisis.