#fairfares — Noelani Fishman

#fairfares
a campaign to bring more awareness to the MTA’s budget crisis and stop the constant fair hikes without improvement for riders and riders’ lives

Poster Design
Social Media Design
Nonprofit Design

Brief:
Design a campaign raising awareness of the Metropolitan Transit Authority’s budget crisis for the New York Public Interest Research Group’s (NYPIRG) Straphangers Campaign. This campaign advocates for riders rather than the MTA, speaking for those that already can’t afford the fare as is.

Problem:
Not enough people know about the budget crisis the MTA undergoes, how poorly their money is spent, and the economic disparities this brings upon the riders. How can we empower riders to take action against the MTA and New York City funding?

Solutions:
Created a series of posters and social media posts including information about the social and economic divides that is caused by low funding of the MTA.

Fair Fares Campaign Promotional Material︎︎︎

The fair fare campaign is exciting, fresh, and informative. Using the motifs of the recognizable metrocard to tie them all together. The colors for this campaign were chosen to be mirroring these motifs and historical protest art- so as to be welcoming, yet remind the viewer of the past efforts gone for fair fares.

The Posters︎︎︎

These posts and posters were created for the Straphangers Campaign which is a part of the New York Public Interest Research Group. During my time as an intern, and then subsequent member of the board of directors, then Vice Chairperson, I created graphics and posters for the campaign. Their main effort being the #fairfares campaign. This campaign was seen by a number of notable politicians, including but not limited to Alexandria Ocasio-Cortez.