drrty
a canned cocktail with different editions and flavors focusing on forward and flirty brand design
Brand Design
Product Design
Food/Beverage Design
Brief:
Create a new brand with an original identity and strong voice
Problem:
Canned alcohol currently does not reflect what one drinks on a night out or the feelings one wants to get from pregamming at home.
Solutions:
• Designed the brand drrty with visual odes to the disco era recognizable design with clear direction
• Created a posters, canned cocktails, and advertisements to get hype for the brand
• Used organic lines and a straightforward slogan to catch audience’s attention